Just One Plan?

I Only Offer One Coaching Plan – And This Is Why You may have noticed that I don’t follow the typical model of many cycling coaches. Instead of offering tiered…...
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I Only Offer One Coaching Plan – And This Is Why

You may have noticed that I don’t follow the typical model of many cycling coaches. Instead of offering tiered levels of coaching plans, I only offer one level of personalized one-on-one coaching. 

Most coaches offer gold, silver and bronze levels of coaching that outline how many emails a week we can exchange, how often you can change your schedule and if we talk on the phone, I only offer one level of coaching.

But I don’t do that.

That means that my athletes all get the same level of coaching no matter if they are weekend warriors or world champions. When life happens and an athlete texts me that they need a schedule change, we make it happen. When an athlete is sick, I’m checking in on them each day to see how they’re doing. There is nothing cookie cutter about my approach to coaching.

For the level of coaching that I offer, my rates are incredibly competitive with other coaches. I adjust my rates annually and currently charge $350 a month for personalized one-on-one coaching. Similar levels of coaching from other coaches can run as much as $500 to $700 a month.

Why don’t I charge more? After years of working within other systems and organizations, I now own and operate Durner Performance myself. Without the overhead and the middleman charge built into other coaching packages, I can keep my rates lower than others.

Why don’t I offer a lower tier of coaching? I am an all or nothing person. I don’t want to be in the position of knowing that an athlete is struggling, but hitting the limit for the number of text messages that they paid for. Keeping count of who is owed what sounds exhausting.

There is one caveat.

If my custom coaching isn’t a good fit for your needs and budget, I do offer off the shelf plans on Training Peaks that include all of my expertise and knowledge from nearly 20 years of coaching. With plans from $75 to $175 that offer 12-24 weeks of workouts.

If you are interested in learning more about my custom approach to highly personalized training, schedule a chat for a free consultation to learn more about Durner Performance.

Mike Durner